If anything is certain, it is that Louis Vuitton really knows how to put on a show.
Louis Vuitton held their annual Fall-Winter Fashion show on Jan. 19 in Paris at the Louvre Car Carree courtyard. Stunning the many guests attending during the peak of Men’s Fashion Week, Louis Vuitton set the bar even higher with live music by international sensation, Rosalia, a storytelling setting, new futuristic streetwear styles of high fashion, recurrent symbols, and more— it was no question that the entire show was entirely thought out across every angle possible.
The set design is what ultimately set the stage for the entire feel of the show, and it was not all done by Louis Vuitton. The entire show was a co-creation between the luxury brand and KidSuper founder, Colm Dillane. The production took place in a colorful apartment-style backdrop with engaging props that models interacted with and background art pieces by Dillane himself. And for this being only his third fashion show in Paris, there will assuredly be many more of Dillane’s productions to come for the fashion industry.
The show was preluded by a short scenography by Lina Kutsovskaya and French directors Michel and Olivier Gondry titled “Growing Up” which features a young boy’s upbringing where each room transformed into a representation of a time in a young boy’s life. The film quickly showcases the different bedroom decor and interior design styles the boy goes through throughout his childhood and the sentimental objects such as a stuffed animal, his drum set, his alarm clock, and a yellow model car that are all placed into a growing Louis Vuitton new metallic bag.
Repeatedly throughout the show, models can be seen stopping in their tracks to interact with these objects: to move a pawn on a chess set; pick up the same stuffed animal in different proportions that lays on the floor in multiple rooms on stage; write on the walls; throw darts; play the drums; and tidy up. If I could sum up the feel for the entire show, it was as if nothing, and yet everything was happening all at once.
However, other than the colorful designs and pieces that stunned audience members, Rosalia’s vibrant performance on top of this is what gave the show the modernist, artistic feel that perfectly complemented the modernist apartment design.
Rosalia takes pauses in between her performances to dance, walk to the background music dazed, interact and even laugh with the models, and move props around.
The Spanish singer-songwriter was the perfect fit for the show and set the pace for the models as they walked along the vibrant apartment walls. And while Rosalia’s hair appeared drenched with sweat by the end of the show, she managed to look flawless and exuberating opulence.
All together with the bold colors, strange props, and Rosalia’s incredibly executed urbano pop performance, an umbrella genre combining elements of reggaeton, funk carioca, and Latin hip-hop, the show perfectly introduced Louis’ new futuristic streetwear styles.
If anything, the entire show was incredibly thought out, but yet appeared to be executed with such ease as models would pause to laugh and dance with Rosalia, with it coming exceptionally natural and relaxed.