By SARAH CHUN
Only on Youtube will you hear that England is a city.
On May 30, social media star Jake Paul released a music video titled “It’s Everyday Bro” on Youtube, attracting attention to himself and demonstrating his egotistical nature.
Since starring in the Disney Channel series “Bizaardvark” and becoming a star on the social networking site Vine, Paul has been expanding his fan base in addition to earning a fairly large paycheck from a young age. This has led him to become increasingly more vain.
Even after Disney terminated his contract for being a poor role model, Jake refused to learn his lesson and began to show animosity towards the company, in addition to having unnecessary personal issues. This was all put together and displayed as rap lyrics in his song, “It’s Everyday Bro.” The song not only stirred up a newfound hatred for Paul among internet users, but it also caused an explosion of drama among the associated stars.
Paul’s older brother, Logan Paul, made a few negative remarks in regards to Jake’s song, and it soon became an issue. At approximately the nine-minute mark of Logan’s vlog “REACTING TO JAKE PAUL’S NEW SONG!” Logan says, “I don’t know, it shouldn’t be everyday, bro,” and later in the vlog makes flyers saying “It’s every other day,” suggesting to make videos every other day instead of every day. Logan and his friends then stick the papers on to Jake’s personal bus, car and house.
Even though only five minutes of the nearly eighteen minute video mocked Jake, and it seemed only in a joking manner, Jake struck back soon after. He put up a billboard on Melrose Avenue in Los Angeles of Logan wearing Jake’s merchandise, with other negative body modifications. Shortly, Logan released a song named “The Fall of Jake Paul,” which was essentially a rap in response to “It’s Everyday Bro,” where he takes his share of stabs at his younger brother, and even brings Jake’s ex-girlfriend, Alissa Violet into it. Logan taunts Jake by saying that Alissa is on his side. The very last shot of the video shows Logan and Alissa leaning in for a kiss, but the footage cuts off right before it happens. Jake’s immature reaction displays his cringe-inducing personality, and may teach the young viewers that it is okay to act so trivial.
This series of events has raised suspicion because all of the drama was resolved so quickly. Within only a month, the Paul brothers made a song entitled, “I Love You, Bro,” indicating their reconciliation. So, this poses the question: Was this all just a publicity stunt, and a way of getting more views and therefore more money? If so, then why? There are far better ways to publicize oneself than to create drama.
While this may have been interesting to some, his actions are having a negative effect on his younger viewers. His pre-teen audience have less developed decision-making skills, and are usually easily influenced, especially by those who have high social status; such people like Jake Paul. Yes, he may be acquiring a large profit from his content, but at the price of teenagers’ morals.
With all factors considered, despite Jake Paul’s temporary success on Disney and Vine, he does not deserve the positive attention he is receiving, for his narcissistic nature and incessantly having negative influence on our nation’s youth.
Paul’s social media accounts, Twitter in particular, demonstrate his priorities of gaining popularity and money instead of creating original content. While most celebrities use their social media to show their down-to-earth nature, thank their fans and occasionally notify their followers of upcoming events, Paul uses his platform to advertise his “Jake Paul-er” merchandise, boast of follower count and money, and excessively use outdated slogans such as “It’s lit,” “Dab on them,” and more. Paul seems to be only concerned about money, and tries to earn more in an irritating manner. His constant boast of cars, girls and money influences the youth believe that those material worths gives them credit in society, and negatively skews their values.
Some people may justify Paul for being such a nuisance, or even argue that he is not one at all, on the grounds that he is just trying to become successful in this day and age. On one hand, this seems reasonable; in today’s society, appealing to a young demographic by entering the music industry is a fair way to make profits. However, rather than being a positive role model, he is instead immature and egotistical.
In the end, Jake Paul is an attention-seeking and child-ish post-teen boy engrossed in himself. Should people like this be earning eight figures a year? Disney realized that he is not a good influence. It’s time that the people of the internet do, too.